Lean Applied to Business Processes. Bill Peterson is a Lean best practices teacher and consultant who draws on over 30 years of hands-on experience using Lean, Six Sigma and other continuous improvement tools to enhance process efficiency, job satisfaction and organizational performance. I knew in the first half hour that this class would be exceptional. Bill was engaging, knowledgeable, o.

Discover the winning relationship with your audience. Is the first book to apply the rigor of Lean Startup to the marketing black-box of brand development. Learn how to move fast, reduce risk, experiment often, and create value-based passionate relationships with your audience. Gardner grabs hold of brand and gives it a good yank, redefining it as the relationship between an organization and its audience. If you appreciate the principles of lean management, read this provocative book.

100 DIY tactics to create, communicate and sell your brand without the waste. Lean Branding is now available at. Sign up for FREE branding tips and inspiration. A story where your product helps someone become who they want to be. Are they buying it? Is your story being read? Only the fittest brands survive. Be a chameleon, not a dinosaur.

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